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TechStart Scales Marketing with 300% Lead Growth

TechStart Solutions

Timeline: 4 weeks
TechStart Solutions

Executive Summary

TechStart Solutions, a B2B SaaS company, partnered with HubsPlanet to transform their marketing operations from manual processes to a fully automated, data-driven system. Within 6 months, they achieved 300% lead growth and 4.2x ROI.

Key Results

300%

Increase in qualified leads

65%

Reduction in sales cycle

4.2x

ROI in first 6 months

85%

Email open rate improvement

20hrs

Weekly time saved

92%

Lead-to-MQL conversion rate

The Challenge

TechStart was struggling with manual lead management and inconsistent follow-ups, resulting in lost opportunities and slow growth. Their marketing team spent over 20 hours per week on repetitive tasks, leaving little time for strategic initiatives. Lead data was scattered across multiple tools, making it impossible to track the customer journey or measure campaign effectiveness.

Key Challenges:

Manual lead entry and data management consuming 20+ hours weekly
No lead scoring system resulting in sales team wasting time on unqualified leads
Inconsistent follow-up processes leading to 40% lead drop-off
Inability to track marketing ROI or attribute revenue to campaigns
Disconnected tools creating data silos and reporting challenges
Email campaigns sent manually with poor personalization and timing

Our Solution

Implemented comprehensive HubSpot Marketing Hub Professional with custom workflows, lead scoring, and automated email sequences. Our team designed a complete marketing automation system tailored to TechStart's buyer journey.

Marketing Automation Setup

Built 15+ automated workflows for lead nurturing, scoring, and lifecycle management

Welcome series for new subscribers
Product-specific nurture sequences
Re-engagement campaigns for cold leads
Event-triggered workflows based on website behavior

Lead Scoring Implementation

Developed comprehensive lead scoring model based on demographic and behavioral data

Demographic scoring (company size, industry, role)
Behavioral scoring (email engagement, website visits, content downloads)
Negative scoring for unqualified actions
Automated sales notifications for hot leads

Email Marketing Optimization

Created personalized email templates and segmentation strategy

10 custom email templates matching brand guidelines
Smart content for personalization
A/B testing framework for continuous optimization
Mobile-responsive designs

Reporting & Analytics

Built custom dashboards for marketing performance tracking

Campaign ROI dashboard
Lead source attribution reports
Sales and marketing alignment metrics
Executive summary dashboard

Before & After

Before

leads: 150 leads/month
conversion: 12% lead-to-customer
sales Cycle: 45 days average
team Time: 20 hours/week on manual tasks
email Performance: 18% open rate, 2% click rate

After

leads: 600 leads/month
conversion: 28% lead-to-customer
sales Cycle: 16 days average
team Time: 2 hours/week on manual tasks
email Performance: 42% open rate, 8% click rate

Implementation Timeline

1

Discovery & Planning

Week 1
  • Stakeholder interviews and requirements gathering
  • Current state analysis and gap assessment
  • Buyer journey mapping
  • Technical architecture planning
2

Setup & Configuration

Week 2-3
  • HubSpot portal setup and configuration
  • Data migration from existing tools
  • Custom property creation
  • Integration with existing tech stack
3

Automation Build

Week 3-4
  • Workflow creation and testing
  • Lead scoring model implementation
  • Email template design and development
  • Form and landing page creation
4

Training & Launch

Week 4
  • Team training sessions
  • Documentation creation
  • Soft launch with monitoring
  • Full launch and handoff

Technologies & Tools

HubSpot Marketing Hub ProfessionalMarketing Automation
SalesforceCRM Integration
ZapierWorkflow Automation
Google AnalyticsAnalytics
SlackTeam Communication
CalendlyMeeting Scheduling
"HubsPlanet transformed our marketing operations. The automation workflows they built saved our team 20 hours per week and tripled our lead generation. The ROI was evident within the first month."
S
Sarah Johnson
VP of Marketing, TechStart Solutions

Key Takeaways

Marketing automation can reduce manual work by 90% while improving results

Proper lead scoring ensures sales teams focus on the highest-value opportunities

Data-driven decision making requires integrated tools and clear reporting

Change management and training are critical for successful adoption

Ready to Achieve Similar Results?

Let's discuss how we can help your business grow with HubSpot. Book a free consultation today.