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2025 HubSpot Industry Benchmark Report

Comprehensive analysis of HubSpot performance metrics across industries, including adoption rates, ROI data, and best practices from top-performing organizations.

January 2025
HubsPlanet Research Team
42
4.2k

Key Findings 2025

Average ROI326%

+42% from 2024

Lead Generation+156%

+28% from 2024

Sales Velocity48%

+15% from 2024

Customer Retention89%

+12% from 2024

Based on 150,000+ HubSpot customers

Marketing

50,000+

HubSpot Portals Analyzed

Sales

15+

Industries Covered

Service

42

Pages of Insights

What's Inside This Report

Executive summary with key findings
Industry-specific performance benchmarks
ROI analysis by Hub and company size
Best practices from top-performing organizations
Actionable recommendations for optimization

Ready to Exceed These Benchmarks?

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